You don’t play the pokies, they play you
Industry whistleblowers broke the silence on poker machines last week, in explosive documentary Ka-Ching! Pokie Nation.
Composers, mathematicians and animators went on the record to reveal the truth: you don’t play the pokies, the pokies play you.
With few politicians willing to speak out against this multi-billion dollar industry, it’s up to us to stop the con.
We’ll be working with Tim Costello and the Alliance for Gambling Reform, who have all the expertise we need to take on the pokies industry. All that’s missing is a grassroots movement to back them in.
Will you sign onto the petition to get the pokies con out of our communities and our politics?
So what next?
We’re working with Tim Costello and the Alliance for Gambling Reform, who have all the to hold to account the people who make, control and regulate these machines – from Woolworths, the largest poker machine owner in the country, to government ministers, many of whom sit cosily in the pockets of the gaming industry.
If we can build enough power together in coming weeks, GetUp members will work closely with the Alliance for Gambling Reform to uncover the truth about poker machines. Together we’ll:
- Blow the lid off the gambling industry by exposing how poker machines are designed to keep people playing and fuel addiction
- Shame companies profiting from pokies addiction, costing them customers and investors
- Take on the poker machine industry in the courts.
Then, when we’ve demonstrated the deliberate, misleading conduct of the pokies industry, we’ll take the fight to Parliament House, to the doorsteps of our MPs and senators.
GetUp is joining forces with the Alliance for Gambling Reform on ‘The Pokies Play You’ campaign. Read more about the Alliance in the drop-down link below.
Revelations about poker machine design have shown how machines are custom built for “process addiction”, triggering positive chemical responses in the brain. Users are awarded with sounds and animations to reinforce “desirable” behaviours.
Poker machines manipulate the user through techniques like “losses disguised as wins”. This is when a user is fed some winning lines, which are celebrated as a win with bright lights and loud noises, when they’ve actually experienced a net loss.
Another technique is “near misses”, where the reel of the machine is laid out to mislead the user into thinking they’ve only just missed out on a win.
With almost 200,000 poker machines in Australia, generating billions in revenue every year, pokies represent a ruthless transfer of wealth from ordinary Australians ensnared by addictive technologies, to the gaming industry and government.
Fed up with your community being conned by an industry built on addiction? Let’s stop the pokies con.