From this article I copied only the last part that goes under the heading:
New political solutions
If you want to read the whole article, please go to:
http://theconversation.com/australian-politics-kodak-moment-spells-trouble-for-the-major-parties-37474?utm_medium=email&utm_campaign=Latest+from+The+Conversation+for+9+April+2015+-+2621&utm_content=Latest+from+The+Conversation+for+9+April+2015+-+2621+CID_dcebfc58de4f1940deec7160d7328ecb&utm_source=campaign_monitor&utm_
8 April 2015, 10.41am AEST
Australian politics’ Kodak moment spells trouble for the major parties
AUTHOR
David Fagan
- Adjunct Professor, QUT Business School, and Director of Corporate Transition at Queensland University of Technology
DISCLOSURE STATEMENT
David Fagan was editor and editor-in-chief of Queensland’s major newspaper The Courier-Mail for a decade and was News Corp’s editorial director in Queensland before joining QUT
New political solutions
We can be confident that the business of government and politics will continue. After all, its survival is legislated. And the public kind of likes democracy.
So far, the politicians and party organisations have dabbled with some of the tools of disruption to protect their positions. Most politicians tweet, share stories on Facebook and line up for selfies with their true believers. But this is at the margins rather than the core of political practice.
Fundamentally, politics is still built around internal loyalties and a win-at-all-costs approach to a range of complex issues. Yet most of the choices they face involve the decisions we must make to share the available resources among a growing population on a finite planet. If the tensions those choices create isn’t disruptive, I don’t know what is.
The changed consumer needs, aligned with technology, must change the practice of politics; the only question is how.
One answer might lie in the latest manifestation of disruption, the evolution of the sharing economy. This involves the use of digital tools to harness unused capacity and put it to productive use: for example, Uber as a ride-sharing app and AirBnB as an accommodation service.
What might this look like in politics? Imagine a mobile app where a third-party provider can harness support for an issue and deliver it as a bloc to a group of politicians willing to make available their legislative capacity.
Fanciful? Well, in effect, that’s what has already happened to the transport industry and the accommodation industry. It will take just one balance-of-power crossbencher in an Australian parliament to take up the idea to give it traction. And isn’t the basis of politics to understand what the public wants and to deliver it efficiently?
If politics follows the pattern of disruption, it will do just that. But the old brands risk falling by the wayside unless they face the reality that hanging on to the old ways almost certainly guarantees oblivion. Just ask Kodak.
AuntyUta 